ALPHA WEAR JA
ALPHAWEARJA is an innovative clothing line connecting people directly with the roots of Jamaica’s amazing musical culture, empowering the most vulnerable and inspiring the world by their story. Launched in 2013 by Alpha Boys School, a non-profit vocational school for at-risk boys, ALPHAWEARJA pays tribute to the school’s musical legacy and donates 100% of its proceeds to support the educational and vocational needs of Alpha students. Its innovative graphic designs by Jamaican graphic designer, Michael Thompson, are available online, as well as select international retail outlets. Through its ALPHALIVE tour, guests can visit the school and experience the inspirational music and mission first hand.