Gaelle Cosmetics was founded by Safyie Jean-Pierre in 2017. Gaelle Cosmetics incorporates creativity, fun, and lightheartedness into its products to bring joy and confidence to the choices women make in their appearance every day. It facilitates customers’ self-expression with makeup that provides “a pop of boldness”. The products were conceptualized to capture a slice of Jamaican boldness to present to the world, saluting the strength of Jamaican women and the ones who most positively influenced Safyie’s life over the years. She hopes that Gaelle Cosmetic’s products will bring joy to women all around the world. One of Gaelle Cosmetic’s core brand values is philanthropy, and the company donates $1 of each online sale to a non-profit that works with schools and medical facilities in Jamaica.