Creating Partnerships

Olivia Shaw-Lovell


H.E.R. Services offer organic alternative beauty services with the use of natural products, and provides skills training to marginalised women to gain economic independence.

"One cannot pour from an empty cup; I have to care for myself so that I can care for my clients."

Meet Olivia Shaw-Lovell, the passionate founder and executive director of Women of Destiny Jamaica, a Jamaican NGO that provides a safe haven, holistic empowerment, mentorship, and advocacy for marginalised women. Since 2015, Olivia has been at the forefront of this life-changing organisation, making a tangible difference in the lives of countless women in need.

Through Women of Destiny, Olivia has launched H.E.R. Services, a revolutionary social enterprise in the beauty industry. The organisation offers organic and alternative beauty services including all-natural hair care training and services, sugar waxing, organic product sales and natural hair care consultations. H.E.R. Services takes a consultative approach with clients, empowering them to understand and care for their natural hair within a safe environment.

Olivia's commitment to social development is evident in her seven years of expertise in non-profit development and project management, leadership and community development. Her experience in both government and non-profit organisations has given her a unique perspective on the challenges facing women in Jamaica today.

At the heart of H.E.R. Services is a commitment to the economic independence of young women and girls. Gender-based violence is a pervasive issue in Jamaica, with young women and girls being particularly vulnerable. The organisation focuses on equipping marginalised women with the skills they need to escape abusive relationships and gain economic and emotional independence. By doing so, H.E.R. Services is helping to lower the incidence of gender-based violence in Jamaica

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