Tricia Williamson is a certified digital media consultant whose career in Communications has made her no stranger to telling stories. She started Panache Magazine to do just that – share Caribbean stories with a global audience. Panache is targeted at young Caribbean women and
strives to be the trusted voice on its content – primarily Caribbean Fashion, Beauty and Lifestyle. Launched in 2007, Panache Magazine has a wide reach of more than 100,000 readers spanning USA, Jamaica, Canada, UK and the wider Caribbean. Published both electronically and in print, Panache Magazine has already won The Best Business Plan Award at the Digicel Young Entrepreneurs Awards. The brand has also grown to include a lifestyle website and calendar project with future expansion planned for a fashion line and spa. Panache Magazine dedicates a free of cost feature in each publication to community development or foundation projects across Jamaica to raise awareness of such initiatives. Tricia is also working to develop a sustainable fashion line from which she hopes to use the proceeds to assist more Jamaican students with back to school expenses.