Tricia Williamson is the founder and CEO of PANACHE Digital Media, a boutique agency specializing in magazine publishing and digital media based in Kingston, Jamaica and Baltimore, USA. The company also publishes the Caribbean Fashion, Beauty and Lifestyle magazine- PANACHE. The publication, which is available in both digital and print editions, has a readership USA, Jamaica, Canada, and the wider Caribbean.

Tricia is a digital media consultant with over 8 years’ experience in digital media strategy and management including social media, web design, online content and campaign management. She has worked with brands across the Caribbean in the fields of energy, fashion, travel, food and more.

She is a Legacy Official Entrepreneur with the Branson Centre of Entrepreneurship and sits on the advisory boards of two SMEs in the film and creative industry here in Jamaica. Tricia is also an Adjunct Lecturer- Social Media Marketing course in the master’s programme in Integrated Marketing and Communications at CARIMAC, University of the West Indies, Mona.