In Motion Research Services (IMRS) is a full-service market research company offering both qualitative and quantitative market research solutions. They specialize in mystery shopper programs, omnibus studies, syndicated reports, customized studies, as well as market research education and consultancy. IMRS aims to equip businesses and entrepreneurs with the information and guidance to make informed business decisions that will increase profitability. IMRS improves the quality of lives of its employees and clients by creating an environment of knowledge sharing, and by fostering a culture of data and information use that leads to increased productivity and growth of businesses and people.