Eat To Live Jamaica (ETLJ) distributes high-quality green grocery via online orders primarily to businesses, such as restaurants and hotels. By buying in bulk they are able to pass on value to their clients in both the quality and price of the produce. With a deep desire to create positive change in the threatened agriculture industry, eighty-five percent of their goods come from Jamaican farmers. Their strategy is based on scale, as well as efficiency for the customer, and their vision is to improve the livelihoods of their suppliers through well-coordinated activities and innovative storage methods.